Top 5 Social Apps in Colombia Q3 2021 Performance

In the third quarter of 2021, the top 5 social apps in Colombia exhibited diverse trends in weekly downloads, revenue, and active users. Here’s a closer look at how TikTok, Facebook Lite, Instagram, Likee - Short Video Community, and X performed over the quarter.

TikTok demonstrated a dynamic performance in weekly revenue, starting at around $1.5K in late June and peaking at approximately $4.2K by the end of August. Weekly downloads saw a decrease from 277K in mid-July to 149K by the end of September. The app maintained a strong active user base, with figures rising from 9.3M to nearly 9.8M throughout the quarter.

Facebook Lite experienced fluctuations in weekly revenue, starting at $5.9K and ending the quarter at $4.4K. Weekly downloads remained relatively stable, averaging around 170K, while active users hovered around 24M, showing minor variations over the quarter.

Instagram reported modest weekly revenue, peaking at $326 in early August. Weekly downloads showed an overall upward trend, increasing from 144K in late June to 193K by the end of August. Active users remained consistent, fluctuating around 19.9M.

Likee - Short Video Community saw its weekly revenue peak at $760 in early August, with a downward trend towards the end of September. Weekly downloads were steady, averaging around 28K, while active users decreased slightly from 871K to 811K over the quarter.

X maintained a consistent number of weekly downloads, fluctuating between 27.6K and 39.1K. Active users saw a gradual decline from 4.3M to 4.1M by the end of September.

For more detailed insights and further data, visit Sensor Tower.